What Is Direct Mail Marketing?

what is direct mail marketing

What is direct mail marketing and why it’s important to your business.

Many people ask “What is direct mail marketing?” and most don’t understand, or think it’s just any mail you get in your mailbox. Direct mail is a form of targeted marketing that allows businesses to target current customers or prospect for new ones based on certain demographics. Below are a handful of reasons why direct mail marketing is still an effective and relevant form of marketing for any business.

1. Direct Mail is Physical

First of all, unlike most forms of marketing, direct mail is physical. The recipients of your mailer will actually hold your piece in their hands. Although some may not look into your offer or search you online, you still made a small connection. Radio, TV, Social Media, among others are all visual based and miss that physical connection.

In addition Millward Brown, a leading global research agency, found that physical media (including direct mail) left a “deeper footprint” in the brain than other forms of media. Since people can touch direct mail, they are likely to be more engaged with it.

2. Direct Mail is Measurable

Tracking the success of your direct mail campaign is very easy, and there are plenty of ways to go about it. Ways to track are; having customers bring in the mail piece, tracking phone number, landing page, coupons, or barcodes that can be integrated with your POS system. Other forms of marketing are not as easily tracked, and can lead to confusion on if your investment is worthwhile.

3. Direct Mail can Integrate

Next integrating direct mail postcards or letters with other forms of marketing is effortless. This mix will create a strong marketing strategy that can put you in front of your prospects in multiple forms. A full pronged approach makes your business look professional and trustworthy.

4. Direct Mail is Targeted

In conclusion, direct mail marketing can be highly targeted. Due to the ability to select demographics that match your customer base, your mailer can go to similar profiles who are more likely to respond. Seattle Mailing can assist with the selection of a targeted mailing list if  you need one.

Seattle Mailing is a full service print and direct mail marketing provider. Offering solutions for businesses of any size, located anywhere across the United States. With over 45 years of experience, we can help you grow your business.

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