Top 10 Components of an Effective Direct Mail Campaign
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Category Archives: General
What size postcard is best?
We frequently get asked the question “What size postcard is best?” The answer is quite simple. Larger cards are more likely to be seen, so if you’re in a competitive industry, go large so your message isn’t lost behind an envelope. 8.5×5.5 at least, or a unique size like 4.5”x12” will more likely grab
Postcard Sizes for Direct Mail
Best Postcard Sizes for Direct Mail There are plenty of postcard sizes for direct mail, however there are 3 common sizes that we feel are the best to choose from. There are pros and cons to all, and depending on your project goals, we will help you choose the best fit. 4 x 6 Postcards
What Is Direct Mail Marketing?
What is direct mail marketing and why it’s important to your business. Many people ask “What is direct mail marketing?” and most don’t understand, or think it’s just any mail you get in your mailbox. Direct mail is a form of targeted marketing that allows businesses to target current customers or prospect for new ones based
Build Email List with Direct Mail Postcards
We all know the value of having a great email list to easily market to, the hard part is growing your list. There are many methods of how to grow these lists, we wanted to cover how direct mail marketing help grow your email marketing list. Campaign Setup If your goal is to collect email addresses
How Direct Mail Repetition Helps Create Successful Marketing Campaigns
Is repetition the key to your direct mail marketing success? After a few quick web searches you will find all sorts of averages or statements about how many times a recipient needs to be exposed to your marketing message before they make a purchase. This all sounds great, but here are a few points to
How Much Does a Direct Mail Postcard Campaign Cost
It is a common question that we get every day – how much does a direct mail postcard campaign cost? There are a handful of variables that can change the answer dramatically. We will go over those options and give a generic price to help you understand more the cost of typical projects. Postcard Size
Dental Direct Mail Marketing – Best Practices
Add new patients with dental direct mail marketing Dental direct mail campaigns are a proven method of growing your practice. When executed correctly, direct mail postcards will deliver a favorable return on your marketing investment. We are going to go over a real world situation for a successful dental direct mail marketing campaign. 1. Mailing List
Increase Direct Mail ROI in 8 Simple Steps
Simple Steps to follow to help increase direct mail ROI Year in and year out direct mail marketing continues to just work for marketers everywhere and in all industries. To ensure that you are getting the most out of your direct mail marketing campaign and budget, we have How to Increase Direct Mail ROI in