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Top 10 Components of an Effective Direct Mail Campaign
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What size postcard is best?
We frequently get asked the question “What size postcard is best?” The answer is quite simple. Larger cards are more likely to be seen, so if you’re in a competitive industry, go large so your message isn’t lost behind an envelope. 8.5×5.5 at least, or a unique size like 4.5”x12” will more likely grab
Spain Orthodontics
Spain Orthodontics Postcard Project Overview Spain Orthodontics had moved into a new office and wanted to bring in new patients. Seattle Mailing selected households with certain demographics in a 5 mile radius around the office. Using the 8 design elements for postcard success we designed a full color 6 x 11 postcard, then printed, addressed, and
Hurtigruten – World Leader in Exploration Travel
Hurtigruten Postcard Project Overview Hurtigruten had a master list of over 160,000 records which we help clean. In that process we got rid of duplicate entries, updated any address changes, and also standardized mailing addresses per USPS regulations. After the list was cleaned, we selected 40,000 to mail a 6 x 9 postcard that was
Benefits of Direct Mail Postcards
Top 5 benefits of direct mail postcards. Direct mail marketing has been a consistent performer for businesses in their marketing plans for decades. Today, however we are going to look deeper into the benefits of direct mail postcards. 1. Instant Messaging We live in a culture of instant gratification. Everyone has access to instant updates,
EDDM Real Estate Postcards
Target local neighborhoods with EDDM Real Estate Postcards. Every Door Direct Mail from the USPS is a great program to utilize for direct mail campaigns. It is especially useful for Real Estate agents and companies. Discounted postage and the ability to mail without purchasing a mailing list, make EDDM real estate postcards an easy, cost
EDDM Sizes – Sizes for EDDM Postcards
EDDM Postcard Sizes – Requirements Every door direct mail, or EDDM, is a great option for many businesses who want to mail to potential prospects in their area. The USPS has a few EDDM size requirements that your piece must meet in order to mail at the lower postage rates. The EDDM mailer only needs
Postcard Sizes for Direct Mail
Best Postcard Sizes for Direct Mail There are plenty of postcard sizes for direct mail, however there are 3 common sizes that we feel are the best to choose from. There are pros and cons to all, and depending on your project goals, we will help you choose the best fit. 4 x 6 Postcards
How to Set Up a Direct Mail Postcard Design in Adobe InDesign
Direct Mail Postcard Design Basics Ensuring that your direct mail postcard design will be printed at the highest quality it possibly can, always starts with how you set up the design file. We will go over how to set up these files in Adobe InDesign. #1 – Dots Per Inch When you create a new file, you
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