Top 5 benefits of direct mail postcards.
Direct mail marketing has been a consistent performer for businesses in their marketing plans for decades. Today, however we are going to look deeper into the benefits of direct mail postcards.
1. Instant Messaging
We live in a culture of instant gratification. Everyone has access to instant updates, 140 character status’, and 8 second video clips right from their phone. Direct mail postcards play right into this instant feed. 98% of consumers bring in their mail the day it is delivered, and 77% of those sort through it immediately. Without an envelope to open, or a daunting letter to look over, recipients have the option to quickly consume your marketing message on a postcard.
2. Bang for your Buck
Cost effectiveness is one of the best benefits of direct mail postcards. Mailing postcards involves less steps and uses less product, which will greatly stretch your marketing budget. Direct mail postcards will cost anywhere from $0.08 – $0.10 per postcard depending on quantity. Compared to mailing a letter and envelope this is a fraction of the cost.
3. Easily Seen
Letter and envelope mailers have traditionally done well. In some cases they are still a great option. If you are marketing to potential customers who have not had interactions with you, postcards provide an ice breaker. With repetition, over time your prospects will start to recognize you when you market your product of services.
4. Great Lead Generation Tool
We feel that this is one of the least talked about benefits of direct mail postcards. If your postcard is designed correctly, you can drive traffic to your website, convert leads into warmer leads, and then close a sale and gain a new customer. Instead of potential customers searching on Google for your product or services, your postcard gives them a shortcut straight to your page.
5. Incredibly Visual
Lastly, postcards are visual and draw attention immediately in the mailbox. They are not stuck in an envelope, or stuck in an envelope with 15 other companies and their marketing messages. With larger sizes than a standard envelope, and full of color, a postcard will stand out right away.
These are the 5 most important benefits of direct mail postcards – and we could talk about more. Keep in mind that the goal of postcard marketing is not necessarily to close the sale. Your goal with any marketing should be to generate leads. Drive traffic, collect contact information, and use that to continue to marketing and earn trust.
Contact a direct mail postcard expert to get started today – (206) 431-5700